Calculate Return on Investment

This tool will help you determine the performance of your direct marketing campaign. Please feel free to contact us for help with this tool and to find out what we can offer you.

*Required fields – use numbers only
Input

* How many pieces are you sending?
* What are the total program costs ($)?
* Response Rate: What % response do you expect (%)?
* Conversion Rate: What % of responders do you expect will buy (%)?
* How much do you expect each buyer to spend on average ($)?

Results

# Responders		Cost per response ($)
# Buyers		Cost per buyer ($)
Total Revenue ($)		Cost per piece ($)
ROI (%)